The Final Visuals
My objective was to create a main film poster that captures and teases elements of the film, and a main thematic for all the film promotional material and it's sub poster for each character.
Published on:
OOH, Film Events, Cinemas, Social Media.
Our aim is to create an eye catching visuals that portrays the movie thematics, conceptualizing “Al Zarfa” by focusing mainly on the prison events and the wall art of the prison, the hand scratched typography of the walls, the rusted bars, the decaying images sticked to the wall.
As for the 2nd theme of the movie which is the movie within the movie “Escaping Hanhonian’s Hell” we will treat it as an action heroic movie, creating it’s poster to standalone as another movie poster and the connection is to make it sticked to prison cell wall decayed and scratched.
The Concept & Art Direction
Collaborators:
Art Director:
Hassan Obaid
Photography:
Tarek Salah
Design:
Mohammed Dakhly
Typography Design:
Mohammed Abbass
I created a visual direction explaining each aspect of the project and each shot detailing my aim for this project, for the client and the team collaborating on it.
The Title Design
We've also created a custom typography for the campaign, expanding our theme.
OOH Billboards