The Final Visuals
Unreleased artworks
My objective was to create key visuals that invite you to visit and participate in Aramco's Sim Arena in Riyadh.
Published on:
OOH Billboards, Social Media.
We aim to create three main visuals, each having a different message and following one concept and objective, exciting the viewer to come and visit the Aramco Sim Arena, our approach is to use different key messages under a main slogan on each visuals to deliver our objective, and each visual is different but still has the same concept and treatment.
The Concept
Collaborators:
Art Director:
Hassan Obaid
Design:
Mohammed Dakhly
3D Artist:
...
I created a visual direction explaining each aspect of the project and each shot detailing my aim for this project, for the client and the team collaborating on it.
The Art Direction
Conceptualizing “Pushing Boundaries” visually through a hyper focused scene following a Formula driver from a low angle,
wide view to the trophy that stands far ahead, glowing gold, the only object untouched by distortion. Everything else roads,
buildings and digital structures tilt, bend, and stretch toward it. The world feels like it’s being pulled apart by speed and
purpose. The glitch aesthetic distorts creating perspective lines leading the eye, simulating obsession and ambition of a
player’s world narrowing into one goal.
Visual Details
A detail description for each design with references, and how it will be crafted
OOH Billboards
With the mindset of a gamer, about being in control, being a leader and winning. Through a first person, hyper focused
frame capturing a gamer driver in full control hands gripping the wheel, the track narrowing toward a radiant trophy, and
the simulation world blurring at the edges, as reality bends to the player’s will in a moment of perfect dominance.
Visual three
Capturing a moment of a powerful force in motion representing a player’s potential and impact visually through a formula
car on track not gliding but impacting everything around it. It sends debris flying, water shearing off the surface, and air
streaking with turbulence. This is a metaphor for a player’s power and potential, titled view to make you a part of the chaos.
Visual two
Visual one
