The Final Visuals
Unreleased artworks
My objective was to create multiple key visual each representing a rich aspect of Saudi Arabia's resources, from it's people to it's culture and hospitality and so on.
Published on:
OOH Billboards, Social Media.
I aim to capture and celebrate the treasures of Saudi, each representing a fundamental aspect of its identity and heritage. Through a series of visually compelling and narrative-rich photographs, this project will illuminate the essence of these treasures, showcasing their significance and impact on the land and its people.
The Concept & Art Direction
Collaborators:
Art Director:
Hassan Obaid
Photography:
Omar Majdy
Retouching:
The Jungle Studio
Typography Design:
Mohammed Abbass
I created a visual direction explaining each aspect of the project and each shot detailing my aim for this project, for the client and the team collaborating on it.
The Shotlist
A reference sheet of what to be shot, with full detailed pages describing each shot.
OOH Billboards
The Title Design
We've also created a custom typography for the campaign, expanding our theme.
Capturing each shot composed to tell the full story, my focus is not to capture a single element but the overall scene and so I aim to take far and wide shots in a way to represents the full of picture of a treasure offering viewers a profound appreciation of the land's treasures and their enduring significance.
