The Final Visuals
Unreleased artworks
My objective was to create key visuals that reflect the story of the national day film, keeping the story through film and visuals consistent and impactful.
Published on:
OOH Billboards, Social Media.
We aim to create momental, high impact photography frames that capture national unity in a way that is raw, proud, and deeply human.
The hero is the crowd itself chanting. Every image marks a real moment in our history, elevated by the emotion it carries.
The Concept
Collaborators:
Art Director:
Hassan Obaid
Photography and Retouch:
Mohammed Dakhly
Typography Design:
Nouf Al Saleh
I created a visual direction explaining each aspect of the project and each shot detailing my aim for this project, for the client and the team collaborating on it.
The Art Direction
The art direction relies on natural, directional light through dust or atmosphere to create a sense of reverence and depth.
Warm hues, composition is built through layered frames, with foreground gestures, mid ground expressions, and background density creating a visual rhythm that mirrors the chant.
Angles from high and wide to medium, always placing the crowd as a living protagonist. Expressions are raw and rhythmic mid chant.
Post processing brings it together with film like texture, warm grading, and detailed tonal control to emphasize life, pride, and power.
The Shotlist
A reference sheet of what to be shot, with full detailed pages describing each shot.
OOH Billboards
The Title Design
We've also created a custom typography for the campaign, expanding our theme.