The Final Visuals
My objective was to create a key visual promoting Dominos new offer.
Published on:
OOH Billboards, Social Media.
We aim to evoke an emotional and sensory connection through the visual language of food photography, centering around capturing Domino’s products in a way that feels both appetizing and approachable, leaning heavily into the commercialized, everyday appeal of the brand.
The goal is to create images that resonate with consumers by showcasing the food as familiar and irresistible. The overall aesthetic will be bold, sharp and vibrant leaning into the commercial side of food photography.
The tagline and offer is designed to be friendly, eye catching, and simple to understand, using clean, honest and bold typography, reflecting the tone of Domino’s, the design will be integrate seamlessly with the image, using Dominos brand colors to create immediate familiarity to the viewer's eyes.
The Concept & Art Direction
Collaborators:
Art Director:
Hassan Obaid
Photography:
Omar Majdy
Food Stylist:
Kholoud Ashraf
Title Design:
Hassan Obaid
I created a visual direction explaining each aspect of the project and each shot detailing my aim for this project, for the client and the team collaborating on it.
Shotlist
A reference sheet of what to be shot, with full detailed pages describing each shot.
Sketching
The Title Design
We've also created a custom typography for the campaign, expanding our theme.