The Final Visuals
My objective was to treat it as film posters rather than advertising photography, creating each poster with an object, a master hero poster, and from each theme of the film a poster to reflect it.
Published on:
Film Events, Social Media.
We aim to tell the story through a visual tale, capturing heroic and deeply human emotions and moments on that night, the visual will evoke themes of sacrifice, resilience and determination, using dark theme and gritty aesthetic, each frame is designed to immerse the viewer in the emotional weight of the personal and collective struggles, highlighting the tension between vulnerability and defiance, in a dramatic mood with intimate closeups and dynamic environmental shots that tell our story of courage, sacrifices and determination.
The Concept & Art Direction
Collaborators:
Art Director:
Hassan Obaid
Photography and Retouch:
Mohammed Dakhly
Typography Design:
Mohammed Abbass
I created a visual direction explaining each aspect of the project and each shot detailing my aim for this project, for the client and the team collaborating on it.
The Shotlist
A reference sheet of what to be shot, with full detailed pages describing each shot.
The Title Design
We've also created a custom typography for the campaign, expanding our theme.
