The Final Visuals
My objective was to create promotional key visual with influnccers promoting the comeback of Lays Chili flavor.
Published on:
OOH Billboards, Events, Social Media.
We aim to transform the simple act of eating chips into an unbelievable experience one that feels immersive.
Through visually striking composition highlighting the enjoyment of the bite.
Lighting & Colors:
Cool background lighting and warm tones on our primary focus,
Angles:
Dynamic angle shots. (Tilt from the bottom or top and the side)
Composition:
The trip from picking up the chips from the bag to the mouth and crunching it.
(Taking shots along the trip, but focusing on the exact moment right before the crunch).
The Art Direction
Collaborators:
Art Director:
Hassan Obaid
Photography:
Tarek Salah
Amr Mohamed
Typography Design:
Mohammed Abbass
I created a visual direction explaining each aspect of the project and each shot detailing my aim for this project, for the client and the team collaborating on it.
The Shotlist
A reference sheet of what to be shot, with full detailed pages describing each shot.
The Title Design
We've also created a custom typography for the campaign, expanding our theme.
OOH Billboards
