The Final Visuals
My objective was to reflect the cultural art in a visual that is moving and showing the significant artform, environment and artistic formations.
We aim to capture each art form in its unique look, focusing on the artistic formations, the cultural clothing's, the rich environments and the tensity of it.
The photographs will convey a sense of that atmosphere through multiple angles, each art form shots will cover a wide shot, close ups, and an artistic top shot, using different styles, slow shutter, isolated shots and a post processing style that elevate the tensity of the art.
The Concept
& Art Direction
Collaborators:
Art Director:
Hassan Obaid
Photography:
Dhafer Al Shehri
Omar Ahmad
Retouching:
Dhafer Al Shehri
Hassan Obaid
Typography Design:
Mohammed Abbass
I created a visual direction explaining each aspect of the project and each shot detailing my aim for this project, for the client and the team collaborating on it.
The Shotlist
A reference sheet of what to be shot, with full detailed pages describing each shot.
The Title Design
We've also created a custom typography for the campaign, expanding our theme.
