The Final Visuals
My objective was to create a series of key visuals capturing each cultural art form, with a technique that expresses the movement, along with artistic cultural visuals.
We want to capture each art form in a unique way to express our culture, blending the fluidity of
dance and movement with the grandeur of a mountain backdrop, we’ve used the long exposure
technique to capture the graceful, flowing trails of the dancers movements, creating an ethereal sense
of motion that contrasts with the steady, unyielding presence of the mountain.
The lighting play a key role with soft, natural lighting to illuminate the dancers, with a warm glow that
outlines both the dancers and the landscape and the long exposure creating a surreal, dreamlike
atmosphere.
Enhanced by costumes that catch light and flow, helping to visualize the energy of the performance in
contrast to the solidity of the mountain. balancing motion and stillness, emphasizing the contrast
between human movement and the timeless, immovable nature of the mountain.
The Concept
& Art Direction
Collaborators:
Art Director:
Hassan Obaid
Photography and Retouch:
Mohammed Dakhly
Typography Design:
Nouf Al Saleh
I created a visual direction explaining each aspect of the project and each shot detailing my aim for this project, for the client and the team collaborating on it.
The Shotlist
A reference sheet of what to be shot, with full detailed pages describing each shot.
The Title Design
We've also created a custom typography for the campaign, expanding our theme.
