The Final Visuals
My objective was to create a series of key visuals highlighting different Saudi Made brands, to be used across Saudi Made social media channels as part of the celebration.
Aesthetic Imagery and artistically constructed frame exposing our brands and how it is a part
of us, highlighting the Saudi made products among our life.
Merging between aesthetic photography and advertising photography to create a unique
exposure to the brand. Saudi Made is our primary focus it is brand that by itself, connected to
other brands, and my aim is to capture that vocal point where I am showing an advert about a
brand that is not selling itself to you, it’s connecting to you.
The Concept
& Art Direction
Collaborators:
Art Director:
Hassan Obaid
Photography:
Omar Majdy
Retouching:
The Jungle Studio
I created a visual direction explaining each aspect of the project and each shot detailing my aim for this project, for the client and the team collaborating on it.
The Shotlist
A reference sheet of what to be shot, with full detailed pages describing each shot.
The Title Design
We've also created a custom typography for the campaign, expanding our theme.
